Self-paced course · Enrollment open
How to raise thousands on Giving Tuesday.
Ten lessons that walk you through the entire campaign: the timeline, the goal, the match, the message, the content, the day itself, and the thank you that keeps donors around. Built for people who are doing this on top of everything else.
Early bird pricing through October 10.
10
Lessons
Self-paced
Watch anytime
Lifetime
Yours to keep
Any size
Built for small teams
Oct 1
Doors open
The case for showing up
This money is moving whether or not you ask for it.
38.1M
Americans gave on Giving Tuesday 2025
$4.0B
Donated in the US in a single day
+13%
Growth over the year before
Every year the pot gets bigger, and every year the same organizations sit it out because the planning feels like too much. The work is not complicated. It is just specific, and it has to happen in a certain order. That is what this course gives you.
Source: GivingTuesday 2025 results
Who this is for
The person who is going to run this campaign.
- Executive directors who know the year-end number has to come from somewhere.
- Fundraising professionals who want a repeatable plan instead of a scramble.
- Marketing and communications staff who have to produce all of the content.
- Founders wearing every hat, with no development team behind them.
What's inside
Ten lessons, in the order you'll need them.
01
Free previewHow To Win at Giving Tuesday
What actually separates the campaigns that raise money from the ones that raise a few hundred dollars.
Watch it free →02
Start Planning EARLY
The timeline that makes the whole thing calm instead of frantic, and when each piece has to be done.
03
Figure Out How Much You Are Trying to Raise
How to set a number that stretches you and is still reachable, working backward from your list.
04
How I Ask for a Matching Donation
The exact ask I use to line up a match, including who to ask and what to say when they hesitate.
05
Building Your Campaign Message
One clear story, said the same way everywhere, so donors know what their money does.
06
Build Your Content Plan
Mapping emails, posts, and stories to the days that matter, so nothing gets written at midnight.
07
You're going to have to create more than you think
The honest volume of content this takes, and how to make it without burning yourself down.
08
The Final Week
What to send, when to send it, and how to warm people up so the ask does not come out of nowhere.
09
Giving Tuesday is HERE
Running the day itself: the posting rhythm, the mid-day push, and the last-hours close.
10
Say Thank You
The follow-up that turns a one-day donor into a donor who gives again next year.
What people say
Real notes from real nonprofit people.
Let's be honest
The four reasons you're about to skip this.
I don't have enough time.
You can't afford to keep putting this off.
We're not big enough for a sophisticated campaign.
I have helped nonprofits with email lists under 200 people raise tens of thousands of dollars in a single day.
Our team is too small.
Said every nonprofit ever. The only difference between you and the teams raising thousands is that they are prioritizing this work.
Giving Tuesday isn't worth it. It's too saturated.
38.1 million people donated to nonprofits on Giving Tuesday in 2025. Are you going to step forward and ask for a piece of that, or keep letting fear of failure hold you back?
Who's teaching this
Hi, I'm Beckie.
I have spent twelve years inside nonprofit leadership and have helped organizations bring in more than $2M in grants. I work with more than 500 leaders across nonprofit and for-profit organizations, nationally and internationally. Most of them are small teams doing enormous work with very little margin.
This course is the Giving Tuesday plan I walk clients through, recorded so you can run it yourself. Nothing theoretical, no filler, just the sequence that works.
What it costs
Everything inside, one price.
The core offer
10 step-by-step video lessons, the complete campaign plan
$497
Lifetime access, yours to keep
$147
The materials
Campaign Planning Worksheet
$47
Giving Tuesday Content Calendar
$67
Matching Donor Conversation Guide
$47
Past Campaign Scorecard, plus a filled-in example
$47
Total value
$852
Early bird: $197 through October 10. Price goes up to $297 on October 11.
Pay in full
$197$297
One payment, full access for life, set against $852 in total value.
Or split it
$110 x 2
Two payments, the same full access and the same $852 in total value.
All sales are final. The full course is available the moment doors open, so this course is not refundable. Not sure it is for you? Watch lesson 1 free first, or email help@beckieirvin.com and ask before you buy.
Everything above is yours to keep and use every Giving Tuesday. At $197, it pays for itself the first time a matching gift lands.