Free Live Webinar
3 Costly Mistakes Nonprofits Make on Giving Tuesday
Most campaigns lose money to three fixable mistakes. Yours does not have to.
Led by Beckie Irvin
12 years inside nonprofit leadership. 500+ leaders supported. Built the fundraising campaigns, grant systems, and development infrastructure behind the results shown on this page.
NOT JUST THEORIES.
REAL CLIENT RESULTS
Everything in this session is drawn from campaigns Beckie has built with real nonprofits.
Who this is for
GIVING TUESDAY IS COMING WHETHER YOU ARE READY OR NOT.
This session is built for executive directors, development staff, marketing staff, and board members at nonprofits of any size.
You do not need a big team or a big budget. You need the campaign that your followers will take seriously.
What we will cover
Three mistakes, three fixes.
01
Starting the campaign too late
A campaign that exists in your head in November is a hope, not a plan. Donors who get early, specific asks give more, and the biggest dollars of the strongest campaigns are raised before the day itself arrives.
02
Asking everyone the same way
One generic ask emailed to your whole list reads as noise. Campaigns that hit goal segment the ask: past donors, board connections, monthly givers, and new prospects each get a message written for them.
03
Treating it as one day instead of a campaign
Giving Tuesday is not a single email. It is a multi-week arc with a plan for the day, the days after it, and the thank-yous that turn a December donor into a recurring one. Nearly a third of one client's 13-day campaign came in on the day itself because the other twelve days were built first.
Tuesday, October 27 at 12pm CT
GIVING TUESDAY WILL HAPPEN EITHER WAY. THE ONLY QUESTION IS WHETHER YOUR CAMPAIGN WILL ACTUALLY RAISE MONEY.
Free, live, and no replay. Bring your questions.