Free Live Webinar
3 Costly Mistakes Nonprofits Make on Giving Tuesday
Most campaigns lose money to three fixable mistakes. Yours does not have to.
Giving Tuesday is five weeks away, and for many nonprofits it is the biggest fundraising day of the year. In this free live session, Beckie walks through the three mistakes that quietly drain campaigns, using real client results: $33,000 raised at 108% of goal, 113 individual donors, and $4,240 crowdfunded by a brand-new executive director in her first five weeks.
Led by Beckie Irvin
12 years inside nonprofit leadership. 500+ leaders supported. Built the fundraising campaigns, grant systems, and development infrastructure behind the results shown on this page.
Real client results
These are not theories. They are campaign outcomes.
Everything in this session is drawn from campaigns Beckie has built with real nonprofits. This is the same playbook you will walk through live.
What we will cover
Three mistakes, three fixes.
01
Starting the campaign too late
A campaign that exists in your head in November is a hope, not a plan. Donors who get early, specific asks give more, and the biggest dollars of the strongest campaigns are raised before the day itself arrives.
02
Asking everyone the same way
One generic ask emailed to your whole list reads as noise. Campaigns that hit goal segment the ask: past donors, board connections, monthly givers, and new prospects each get a message written for them.
03
Treating it as one day instead of a campaign
Giving Tuesday is not a single email. It is a multi-week arc with a plan for the day, the days after it, and the thank-yous that turn a December donor into a recurring one. Nearly a third of one client's 13-day campaign came in on the day itself because the other twelve days were built first.
Who this is for
Come if December is coming whether you are ready or not.
This session is built for executive directors, development staff, and board members at nonprofits of any size. If you have never run a Giving Tuesday campaign, you will leave with a plan. If you have run one that underperformed, you will leave knowing which mistake cost you.
You do not need a big team or a big budget. You need the campaign built in the right order.
Tuesday, October 27 at 12pm CT
Giving Tuesday will happen either way. The only question is whether your campaign is ready for it.
Free, live, and no replay. Bring your questions.